But the magazine's popularity was unaffected, steadily rising in circulation and profitability. The words "Tested and Approved" were dropped from the Seal of Approval. The FTC's ultimate ruling was against the magazine, forcing it to remove some claims and phraseology from its ad pages. The publisher fought the proceedings for two years, during which time competing editors from the Ladies Home Journal and McCall's testified against Good Housekeeping. In 1939, the Federal Trade Commission filed a complaint against Good Housekeeping for "misleading and deceptive" guarantees including its Seal of Approval, and "exaggerated and false" claims in its advertisements. The Hearst Corporation opposed the policy in spirit, and began publishing a monthly tabloid attacking federal oversight. Īfter the passage of the Food, Drug, and Cosmetic Act in 1938, Assistant Secretary of Agriculture Rexford Tugwell sought to promote a government grading system. Some functioned as testing laboratories, while others were designed to produce editorial copy. Beginning with a "Beauty Clinic" in 1932, departments were added to the Institute, including a "Baby's Center", "Foods and Cookery", and a "Needlework Room". Food and Drug Administration (1907–1912), became head of GHRI and a contributing editor whose "Question Box" feature ran for decades. Wiley, the first commissioner of the U.S. In April 1912, a year after Hearst bought the magazine, Harvey W. About 5,000 products have been given the seal. Products advertised in the magazine that bear the seal are tested by GHRI and are backed by a two-year limited warranty. In 1909, the magazine established the Good Housekeeping Seal of Approval. In 1902, the magazine was calling this "An Inflexible Contract Between the Publisher and Each Subscriber." The formal opening of the headquarters of GHRI – the Model Kitchen, Testing Station for Household Devices, and Domestic Science Laboratory – occurred in January 1910. In 1900, the "Experiment Station", the predecessor to the Good Housekeeping Research Institute (GHRI), was founded. Good Housekeeping Research Institute Ĭover from August 1908 made by John Cecil Clay. Other contributors include advice columnists, chefs, and politicians. Salinger, Evelyn Waugh, and Virginia Woolf. Cronin, Betty Friedan, Frances Parkinson Keyes, Clara Savage Littledale, Edwin Markham, Somerset Maugham, Edna St. įamous writers who have contributed to the magazine include A. In 1922, the Hearst Corporation created a British edition along the same lines, named British Good Housekeeping. Good Housekeeping is one of the " Seven Sisters", a group of women's service magazines. In 1938, a year in which the magazine advertising dropped 22 percent, Good Housekeeping showed an operating profit of $2,583,202, more than three times the profit of Hearst's other eight magazines combined, and probably the most profitable monthly of its time. It topped one million in the mid-1920s, and continued to rise, even during the Great Depression and its aftermath. The magazine achieved a circulation of 300,000 by 1911, at which time it was bought by the Hearst Corporation. The magazine became a monthly publication in 1891. Bryan founded Good Housekeeping in Holyoke, Massachusetts as a fortnightly magazine. Masthead for the first issue of Good Housekeeping as it appeared on May 2, 1885 By the early 1960s, it had over 5 million subscribers and was one of the world's most popular women's magazines. By the time of its acquisition by the Hearst Corporation in 1911, the magazine grown to a circulation of 300,000 subscribers. Good Housekeeping was founded in 1885 by American publisher and poet Clark W. It is well known for the "Good Housekeeping Seal", a limited warranty program that is popularly known as the "Good Housekeeping Seal of Approval". Good Housekeeping is an American women's magazine featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, and health, as well as literary articles. January 2015 cover featuring Julie Walters
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